Ahoy me hearties!

Posted Monday, 19th Sep 2016 by Tim Savage • Business Thinking

Shiver me timbers and hoist the Jolly Roger. It’s “International Talk like a Pirate Day”!

Prepare for some appalling pirate puns and fun.

Are you walking the plank in your business? Is your business about to visit Davy Jones’ Locker?

Do you need more pieces of eight or doubloons to be able to keep sailing?

Have you got someone in the Crow’s Nest looking out for you so you can avoid the rocks?

Back in the real world for a minute – what I’m asking you is whether your business is struggling and on the verge of dying? Do you need more sales, more loot?

No-one can really see what’s over the horizon in life.

You have to build a business that’s resilient and capable of coping with the ebb and flow of the economic tide. You need to be able to anchor your business in stormy times with rock solid clients and products. That way you can ride out the storm and grab some booty when the winds die down.

Loyal Customers?

What I’m saying is that many businesses don’t have a loyal customer base who will stick with them – regardless of whether somebody offers something cheaper than them. You need to build a loyal customer fan base who buy from you because they like and trust you. That way, you are not competing on price all the time – which is definitely the way to Davy Jones’ locker as a business.

It’s easy to say, but as ever in business, it requires hard work and constant attention. Even loyal tribes will eventually start looking elsewhere if you don’t nurture them and love them.

Think of how you act with your family.

You phone them or FaceTime them regularly. You send presents and cards. You try and see them as often as you can. You tell them you love them. You surprise them occasionally – in a good way!

It’s no different with your tribe or crew I should say today. Ignore them and they’ll jump ship.

So, on this day when eye patches, parrots and lots of “Ahoys” is allowed, don’t forget to “Heave Ho” which is pirate speak for “give it some muscle and push it” with your relationship with your clients.

It takes effort but it pays off when the storms approach and your crew stick around with you.

Yo ho ho!

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